What is Off-page SEO and Why is Off-page SEO Important
In the previous blog, we gave you information about on-page SEO and technical SEO, but this time we will tell you about What is Off-page SEO and Why is Off-page SEO Important. If you want to increase your website ranking well, then you have to pay careful attention to these 3 things, so that you can increase the ranking of your website.
What is Off-page SEO
Off-page SEO we are also (called off-site SEO), In off-page SEO, you use techniques that will rank your website in a Search Engine Results Page (SERPs), Off-page SEO is considered limited to link building, while off-page link building is not limited.
Off-page SEO includes improving factors site popularity, domain authority, page authority, reliability, and relevance
Factors of Off-page SEO
- Link Building
- Social Media
- Guest Posting
- Social Bookmarking
Link building is the process of linking another website to your website. Hyperlinks (commonly known as just a link) are a way for users to navigate pages on the Internet. Searchers use links to crawl the web. They will crawl links from different pages on your website and they will crawl links from the entire website.
Including a way to link building
- Direct submission
- Blog submission
- Article directories
- Forum submission
- CommentLUV Blog
- Shared content directories
- Link exchange schemes
Social media is part of off-page and which you can also use for link building, but you should know that almost all backlinks on social media are nofollow, although nofollow backlinks do not provide any benefit, nofollow backlinks are also required.
Guest posting is an article that you publish by writing to another higher domain authority and this article is related to your industry and the website on which you publish is also in your category.
For example, Neil Patel write a own blog and published that blog on the HubSpot site, this is a very good example of a Guest posting.
Social bookmarks are a way for users to find, manage, manage, and store useful web content, and share it with others. Since social bookmarking sites are a web-based service, you can access your bookmarks online from any device at any time. Many social bookmarking sites allow you to search through bookmarked links on topics ranging from shopping, technology, and politics to blogging, news, and sports.
Why is Off-Page SEO important?
There are several important factors in ranking any website on the SERPs of search engines, one of which is off-page.
Content is the most important factor but you cannot rank by the content itself, to rank you have to optimize all the important factors, we are only talking off-page in this article, so you should be link building with content, Social bookmarking, guest posting, and sharing on social media is required which is part of the off-site SEO.