The URL structure for SEO
Quick Overview
Today we are discussing the most important topic URL structure for SEO
Let’s start together.
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The URL is a (Uniform resource locator), which we also call “web address”, URL is the address of a web page on the internet so that the page is identified by URL.
URL must not be longer than 2083 characters to render the URL correctly in the internet browser.
Example
https://www.yourdomain.com
Moz provided a great optimal format
http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html
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What is the URL?
A URL is a human readability text, designed to replace the IP address used to communicate computers with servers, which we also identify the file structure on the website, a protocol in the URL, the domain name is included.
A domain name is a part of a URL, the domain name is a domain name of a website but the URLs of the same website are different, you can see it in the example below.
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Why Are URLs Important for SEO?
Many SEO experts say that URL is very important for SEO, you have to take care of it. Because it is a link between the user and your content.
Many people say that URLs should be short so that you can rank quickly in Google, it is okay to put URL short, but my experience says that if your URL is long then Google handles your URL properly, and you can rank well.
The 3 main benefits of URL for SEO.
- High-rankings
- Links
- Improved user experience
Moz provided the best example of SEO-friendly URL
Source: Moz
Does URL Structure Affect Google Rankings?
Yes, URLs can definitely affect SEO.
There are many issues related to the URL, which can affect the ranking of your website, and the most important among them is keywords and length.
First of all, you have to find that your website is all URL valid and use the time characters to create the URL structure, if you do not know how to do it.
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You have to be careful while creating the URL that it should stick to letters, numbers, and dashes
According to Google
We recommend that you use dash (-) instead of underscores (_) in your URL.
For example https://technddigital.com/url-structure-for-seo
If you want to rank better on a particular keyword, then you have to use that keyword in URL, like if I am writing an article for URL Structure for SEO, then I will write in URL /url-structure-for-seo
I hope you enjoyed reading this article, URL Structure for SEO.